‘WE DISCOVERED A NEW DESIGNER!! WELL, NEW TO US, ANYWAY’ Merle Ginsberg on LUTZ HUELLE on “FASHION RULES”

WE DISCOVERED A NEW DESIGNER!! WELL, NEW TO US, ANYWAY

MAY20

We decided to check out the spring looks at H. Lorenzo at Sunset Plaza (8660 West Sunset) – it’s one of the most amazing stores in Los Angeles, carrying almost exclusively the most avant garde and interesting clothing labels out of Europe: Preen, Commes des Garcons, Haider Ackerman, Anne Valerie Hash, Ann Demuelemeester. It’s definitely a cool girl, cool guy, store, and it’s for the most part VERY expensive. They do carry the fabulous jackets and other pieces of the L.A. line Grai, but almost everything else is from Paris or Tokyo. It’s the kind of store rock stars shop in – they come down from the Hollywood Hills and drop a big wad of cash. (FYI: they have a fabulous tent sale in November behind their regular store and slash the prices.) Checking out the Grai, Preen and Commes des Garcons, we noticed a label we were unfamiliar with: LUTZ. The label on the assymetrical dresses is very cool looking, and we were impressed with the architectural shapes of the clothes, the play of texture and volume – these pieces did NOT look like anything else in the store, and they were slightly more reasonably priced than other lines. So we looked up Lutz, and this is what we learned: Lutz Huelle is based in Paris, attended London’s Central Saint Martinsfashion school (the best school for design in the world), spent three years designing knitwear for Martin Margiela – and then formed his own label in 2000. He shows twice a year in Paris – and we’re kind of AMAZED he hasn’t had more American press, or his line isn’t in more stores. We’ve never seen it at Barneys – nor in any store in New York (though it must be in some NY stores). In any case, here are a few looks from spring, and fall 2010 looks amazing as well. If you want to wear something totally unique, google “Lutz fashion” – or head up to H. Lorenzo. – MerleGinsberg

Eye of the Beholder by Merle Ginsberg

http://webcache.googleusercontent.com/search?q=cache:g2Bx-3o2ICoJ:fashionrules.com/2010/05/we-discovered-a-new-designer-well-new-to-us-anyway/+Fashion+rules+merle+ginsberg+lutz&cd=1&hl=en&ct=clnk&client=safari

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